Take the Quiz
5 simple steps to get a grade and valuable insights on how your brand stacks up against competitors.
Your business is only
as good as its brand.
Every brand tells a story. Gradient works with businesses to build or rebuild their brand to tell a clear, concise, and consistent story that builds trust and drives results.
Building Better Brands.
The problem
Bad brands kill good businesses.
Your brand is telling a story whether you know it or not. If it isn't clear, concise, and consistent, your brand is driving customers away.
Regardless of how good your product or service is, your brand is perfectly designed for the results you're getting—good or bad. Most organizations view their story and strategy separately. The best organizations see them as a singular weapon they use to drive results.
AmbiguityConfusionMistrust
ClarityUnderstandingTrustResults
Our solution
We give your business the brand it deserves.
Gradient's brand strategy workshop takes your team through a collection of insightful exercises using proven techniques.
Together we identify and craft a compelling brand idea, identity, story, and strategy that is true to your organization and resonates with your target audience to drive them to action.
BRAND CLARITY QUIZ
Stop guessing what story your brand is telling.
A few quick questions and your website URL. We grade the rest.
NEXT STEPS
The Roadmap
Schedule a Call
A 30-45 minute intro call with one of our strategists to learn more about your organization, needs, and goals. They'll draft a proposal and work with you to find an ideal date and time for the workshop.
Complete the Workshop
A 2–4 hour interactive experience with your team to go through a series of engaging exercises that will inform brand idea, identity, story, and strategy.
Get the Plan
We leverage workshop results to craft a custom brand guide and strategic plan for your organization build from including ideal client profile, mission, vision, values, brand voice, positioning statement, and more.
PRICING
Choose your adventure.
Your brand guide and strategic plan are included in the workshop price. Implementation is quoted separately, based on the work you decide to take on.
2-hour workshop
The Half-Day Workshop
$3,000
A focused session for teams that need to sharpen or refine story and strategy. We move fast and cover as many exercises as the two hours allow.
- One facilitated 2-hour session
- Custom brand guide and strategic plan
- Results from every exercise we complete
4-hour workshop
The Full Workshop
$5,500
The deeper dive for launches, repositions, and larger teams. Twice the time means substantially more of the framework gets covered.
- Two facilitated 2-hour sessions or one 4-hour block
- Custom brand guide and strategic plan
- Room for more robust strategy exercises and input
- Lunch is included
Workshop approach
We craft a strategic plan around the results of every exercise we get through in the time allotted. We sequence exercises them for your unique situation, so the most valuable work happens first.
Brand Idea
- Purpose
- Practice
- Customer
- Audience
- Climate
Brand Identity
- Card-Sort
- Personality
- Brand Mark
- Color Palette
Brand Story
- Values
- Positioning
- Tagline
- Activations
- Keys to Success
Brand Strategy
- SOAR
- Differentiator
- Perceptions
- Feedback
The brand guide and strategic plan is included in both workshop prices. Implementation — naming, identity design, website copy, rollout, etc. — is scoped and priced separately once we know what needs to be built.
Who we serve
Organizations in transition.
Transitions make or break organizations.
Gradient helps you make the most of each one.
01 — BRAND CREATION
Launching
Funded, with a great idea, no time to waste getting it wrong.
02 — BRAND REFRESH
Scaling
Growing fast, but the growth has outpaced the clarity.
03 — BRAND REPOSITION
Repairing
Plateaued or damaged, and can't afford to get the fix wrong.
THE WIN
A brand that sells itself.
Clear
Customers immediately understand who you are and what you do.
Concise
Customers value short, sweet, to the point messaging.
Consistent
Customers know what to expect and trust you with their needs.
Your brand matches your business and tells your story before you say a word.
TESTIMONIALS
What clients are saying
It was refreshing to have found a team that genuinely wanted to understand our business, not just pitch us a plan. That care showed in the strategy they built for us and it gave me real clarity on our brand and how we wanted to be seen, and it's made a lasting difference in how we connect with our people. I can't imagine doing this work with anyone else.
START HERE
Brand Clarity Quiz
We review your website and grade it on clarity, concision, and consistency while providing suggestions on how to level up.
BRAND CLARITY QUIZ1 / 5 · Your company